I've considered maybe doing a "Coffee Table" type book on the history of Lake Tahoe gaming, past and present, with photos of casinos and their chips ... maybe toss in a few ashtrays, matchbooks, some postcards, etc.. Also go around and photograph were all the old casino and card rooms use to be, and what is in their location now. Then offer them to all the Casino shops, book stores and other tourist hotspots around the Lake.
Of course, it's probably just a pipe dream, but who knows ...
Maybe with a little inspiration ...