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The Chip Board Archive 23

Owner of LVH applies for a new trademark

This is about a year old story but I didn't see anything about it on The Chip Board. Thought some of you might be interested.

From The Las Vegas Review Journal
http://www.reviewjournal.com/business/casinos-gaming/company-linked-lvh-pursues-vegas-international-trademark

American Casino and Entertainment Properties (part of Goldman Sachs) which owns the LVH Casino Resort (Formerly the Las Vegas Hilton) has applied for a new trademark
"Vegas International Casino + Hotel" and according to Kurt Ouchida, a spokesman for what has been called the LVH since January, "There is no intention to rename the LVH."

Here is what the trademark they have applied for looks like


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