In 1999 I went to every local Las Vegas television station on the Monday of convention week to hand-deliver a press release including contact information, a convention schedule and a station specific invitation for each of them to check us out. I hoped that providing this information in person at each station might more likely result in some kind of coverage than a generic emailed press release would.

There are more tools available today than there were 14 years ago, but getting the information in front of the people who actually make the decisions on what their stations will explore and air on news programming that is basically "filler" is not an exact science, and there's no way to predict the end results.

I'm not saying we shouldn't keep trying to garner local TV coverage, but other news (or a lack of interest) will dictate what gets aired.