I'm always leary about matchbooks with the name "Casino" on them because it seems brazen that they would advertise gambling. I've found in the past that casino was used to describe non-gambling things like dancing as well. However, I did put this in the matchbook guide (under the address because I didn't know the name of the club). I too assumed the horse probably indicated a booking joint. Especially since the back of the matchbook advertises their "Sporting Events by Wire". Sometimes its just too obvious the see.