No, it is $5 out of every $7.50.
So if we were in the magazine business that would be a 50% profit.
Actually, the advertising revenue defrays our cost from $5 to about $4.25.

Are you aware of the many requirements we have to fulfill to maintain the clubs 501(c) non-profit status regarding educational materials? The publishing of a magazine gets us past a lot of the requirements.

Are you aware of how printing costs work? Cut the magazine in half and you save 10%.
We have revisited this time and time again. There is no benefit for us to change anything.

The reason there is often filler material is because not enough articles are submitted. Have you ever submitted any?
Some of the club/museum 'filler' is actually sponsored advertising. Did you know that?