As are all the similar Pepsi movies/pranks/commercials. Here are the details...
http://jalopnik.com/that-jeff-gordon-terrifying-a-car-salesman-pepsi-ad-is-453519481

Jeff Gordon wasn't even driving the car.

Here is another Pepsi fake if you are interested. This one is better than the Jeff Gordon IMO
http://www.youtube.com/watch?v=8DnKOc6FISU