Caesars actually paid a lot of money to an outside consulting firm to do research and come up with a "good" name for the renovated property.
And all they could come up with was "The Quad"? OMG, they could have done better with an employee contest and saved mucho money. The employees could have done better.

Now maybe "3535" might have a better ring to it and possibly a better acceptance value among visitors.

JMHO