I think it would help generate more helpful hits, as well as enable people to search the results in the future, if the title or text of a post had something more than "Chip ID needed" or "UFC help!" Perhaps something like "UFC ID needed - SD Club," or "Chip ID needed - is this Flamingo Vxxxx or Vxxxy?"

Search results are an important tool, particularly while the UFC listings are being developed as a single "go-to" source. It makes it much easier for a reader to search for the description of his chip in words, rather than scanning through the dozens or hundreds of posts to see if the pictures match.