A lister might toll hours in time listing chips for the week (duration) and come to the most read site on the Internet pertaining to chips and might not even mention what they're selling (category/casino/type) in order to attract bidders -- except for asking bidder to "check out my auctions" in a line or two (a few seconds; total time ) when prep involved so much effort.

Excellent advice... especially if bidders have only a limited amount of time to cover as vast area...