Trump World's Fair at Trump Plaza was a hotel and casino in Atlantic City, New Jersey that was 280 feet and 21 floors in height. It had 500 guest rooms. It opened in 1981 as the Playboy Hotel and Casino,[1] then changed its name in 1984 to Atlantis Hotel and Casino.[2]The hotel/casino project had originally been started by Playboy Enterprises, but took on Elsinore Corporation (owner of the Four Queens Hotel and Casino in Las Vegas) as a partner in order to obtain financing. The hotel/casino had originally opened with a provisional gaming license, but the licensing process was slow due to questions about the suitability of both partners. The NJ Casino Control Commission finally granted a permanent gaming license to Elsinore Corporation, but not to Playboy Enterprises (due to concerns about the company's London casino operations, as well as payments made by the company to NY officials in the early 1960s in order to get a liquor license for its NY Playboy Club). Playboy agreed to sell their share of the hotel/casino to Elsinore and the name was then changed. However, in 1985, the casino filed for bankruptcy and then continued to struggle financially.

The casino's gaming license was revoked on July 4, 1989 and the hotel was purchased by Donald Trump for $63 million and then renamed the Trump Regency. The casino was closed and the property operated only as a hotel. In 1996, Trump reopened the casino and the property changed its name again to the Trump World's Fair at Trump Plaza Hotel and Casino. However, it was permanently closed in October 1999 and torn down in 2000 at the age of 19. The hotel's problems included a pool that leaked into lower levels forcing guests to use the pool at neighbouring Trump Plaza. The property was sold at auction to Bruce Toll of Toll Brothers.[3]