actually renew on their own, without the benefit of a reminder postcard. Every club magazine has the member's "VALID TO...." date noted right on the address insert (or prior, on the magazine itself).

I do agree that sending out a secondary postcard a month or so after the membership has lapsed would be a good idea & a cost-effective way to retain membership. I like the idea & will have a secondary set of postcards made up this week & mail them out to those that have missed their March 31st expiration date.

Thanks, John.

Steve B