I haven't seen this one..I notice it says "Gambler's General Store" on front. Was this a giveaway? Doesn't show the reverse..any info on this chip would be appreciated..

http://cgi.ebay.com/Benny-Binion-Horseshoe-Las-Vegas-Chip-Poker-Casino-/360368886671?pt=LH_DefaultDomain_0&hash=item53e7a8d38f