One thing we could consider, though, would be to put some other collectibles on the club website.

A swizzle stick collector or matchbook collector might (or might not) find the chipboard through a search engine...but they probably would not find the club website.

Maybe something as simple as a page with "Other items collected by our members" that would list things like poker chip sets, swizzle sticks, matchbooks, dice, shot glasses, ashtrays, postcards, dinnerware....and links to pages with examples from our collections...and links to the chipguide (which now contains more than just chips)??

Or maybe it should say casino swizzle sticks, casino matchbooks, casino dice...etc. Something that would (hopefully) show up in a google search...

Just a thought...