and a personal chip is a chip, of coarse, but personalized
maybe compared to a business card, but with more. If you look at some
of them you can see in the artwork that the indiviual has spend a lot of time and creativity and displaying his/hers likes loves interests passion or whatever.
Note: If you look at the back of mine i have hidden my kids names in the web as i like Halloween chips. on the front is the obvious Riverboat and Illinois Illegals and the puffs of smoke are in the shape of ILLINOIS
just one guys opinion