At first, this logo might not make much sense. But if you look
closely, you'll see the number 1 in the negative space between
the F and the red stripes. I also love how this logo communicates
a feeling of speed.

Milwaukee Brewers

Milwaukee Brewers is a professional baseball team from Milwaukee,
Wisconsin (well, duh…). Their logo is actually made up of the letters
M (on top) and B (below the m). These two letters also form a baseball glove.

Northwest Airlines

This simple looking logo actually carries a lot of information. First of all,
you can see the letters N and W, the first two letters of the brand name.
But what most people don't see is the compass that points northwest,
another reference to the brand name.

Amazon

This logo doesn't seem to hide much at first sight, but it gives you a little
insight in the philosophy behind the brand. First of all, the yellow swoosh looks like
a smile: Amazon wants to have the best customer satisfaction. The swoosh also
connects the letters a and z, meaning that this store has everything from a to z.

Toblerone

Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes
called The City of Bears. They have incorporated this idea in the Toblerone logo,
because if you look closely, you'll see the silhouette of a bear.

Baskin-Robbins

The old logo of Baskin Robbins had the number 31 with an arc above it. The new
logo took this idea to the next level. The pink parts of the BR still form the number 31,
a reference to the 31 flavors.

Sony Vaio

Sony Vaio a well known brand of laptops. But did you know
that the name Vaio logo also had a hidden meaning? Well, the
first two letters represent the basic analogue signal. The last two
letters look like a 1 and 0, representing the digital signal.

FedEx