The Mame match is a Giant
This is an example of a Giant advertising matchbook, Pam. Must be 2 or 3 inches square, with only one comb of matches. I didn't look it up, but I don't think it's a Lion Feature match, although many collectors use the term for any matchbook with something printed across the stick. I believe that "Feature" is a trademarked term used only by Lion match, the manufacturer.