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() Restaurant casinos
Cherryföretagen is the largest restaurant casino entrepreneur in Sweden, among its 100 competitors, and it mainly operates table games (Black Jack and Roulette) in about 220 Swedish restaurants and hotels. Cherryföretagen's service, professional expertise and personal attention are the factors for success that create a long-term, sustainable and profitable concept.
Maritime Gaming
Cherryföretagen runs maritime gaming operations on about 70 vessels in international service. These vessels operate mainly in Baltic Sea, Enlish Channel, North Sea, Irish Sea and Mediterranean waters. The Mediterranean in particular is an important area of growth for Cherryföretagen. Cherryföretagen supplies gaming equipment and is responsible for maintenance, the day-to-day operation of all games on board vessels and also staffing to some extent.
Internet Gaming (PlayCherry.com)
Cherryföretagen launched PlayCherry.com in February 2008 through its fully owned subsidiary PlayCherry Ltd. Cherry offers Maritime operators, partners and playsers Casino, Poker, Bingo and Sportsbetting through PlayCherry.com.
Slot machines Denmark
Cherry has during 2008 decided to close down land based gaming in Denmark.
Business concept and strategy
Cherryföretagen's business concept is to create an exciting gaming experience through gaming, lotteries, events and competitions. By combining genuine knowledge with exciting products, ease of accessibility, local commitment and professional service, Cherryföretagen lays the basis for long-term, rewarding partnerships.
Cherryföretagen's overriding strategies are:
- Develop and market traditional gaming in close collaboration with our partners
- Develop new business ideas where gaming offers a moment's diversion
- Continue expanding maritime operations in the Nordic countries and the rest of Europe with a focus on the Mediterranean
- Structure the organisation so that it can quickly seize new business opportunities when they arise is Sweden and the rest of Europe
- Cherryföretagen operates its gaming activities in a highly responsible manner
Business model
Cherryföretagen's business model is aimed at creating gaming pleasure. Cherryföretagen does this by working closely with restaurant owners, ship owners and anyone else that uses our gaming services. Cherryföretagen offers its partners gaming, gaming systems, personnel, equipment, service, administration and knowledge of the gaming market. Cherryföretagen's partners provide marketplaces and customers. Whatever the form of gaming, Cherryföretagen is usually responsible for the whole contract.
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