The die imprint maybe heavy or lite in pressure...
and the quantity of gold spillage must be discounted. You want to see the bottom of the die impression to say thich or thin. in the two chips used as the example, one is worn, on the Left. Discount the wear, you want to see the bottom of the die imprint. Shallow imprint on the Left and and a heavier imprint in the Right. But the same thickness is seen on both, when you measure the one on the Right down in the bottom of the print.