"Jeff Shulman might play the villain role at least in the eyes of Harrah's. Shulman is the editor of Cardplayer Magazine and has stated that he will throw away the gold bracelet if it he wins it, because he loathes Harrah's for partnering with Cardplayer's competitor Bluff Magazine."

http://www.lasvegassun.com/news/2009/jul/21/espn-prepares-record-setting-broadcast/