Early 1973 it was going to be called The River Queen. Some collateral made. Name rejected.

Not long before opening 1973 it was to be called The Holiday Queen. Lots of collateral made including 27,000 chips delivered Nov 1972.
Holiday Hotel Chain objected to the Holiday Queen name and won the objection.
Casino licensed in July 1973 As Holiday Casino. They opened with the Holiday Queen chips as they were already made and it would have wasted a lot of $ to have them remade, and could not be ready for the opening anyway.
Small re-order of Holiday Queen $5 chips in Sept 1974.

Sometime after Sept 1974, they changed out the rack to Holiday Casino chips.

I started working there in Feb 1980. It was called Holiday Center Strip at that time.