Hi Kernan,
I'm actually the owner and creator of the product. The quickest and easiest way I can explain the product is - it's the only CD labeling kit designed to work on Poker Chips. It's exactly the same premise to a CD labeling kit if you've ever used one - you load up the software, design whatever you want, and then print them on photo quality labels that are provided with the kit and stick them on your chips.

It's a great solution if you are looking to make decent quality poker chips inexpensively. The labels stay on well and don't wear off easily (I've had my set for 2 years with the labels and haven't had to replace any labels due to wear).

The kit also gives you the flexibility to design different labels for different color chips or single chips (print 1 label at a time or whole sheets).

If you want real casino chips that have an image on them that you design, then you can have them made by another vendor but they cost a lot more to do. It all depends on what you would like them for, but I do stand behind the quality of my product and offer a money back guarantee even if you try the product out and don't like it.

Hope that helps, you can also email me directly if you have questions: sales@chipcustomizer.com
...Dan