Bingo, Larry. The Mob knew how to get guests back to Vegas. They gave away what was needed (cheap meals, rooms, airfare in junkets) and made the money from the casino. Every department used to be a loss-leader for the casino.
By the year 2000, the average return on investment for a casino in Nevada (new investment dollars) was just 7%. You think the mob ever made just 7% return on their money? LMAO