This factor comes in even more pronounced if someone in your household will be using the TV for video games, like myself. I had games that I would play for literally hours on end. Certain static portions of the game are now indellibly burned on the screen.
I bought a plasma around 2 years ago during the black friday sales. It wasn't 9 months before I had to look at buying another TV and spend another $1600 due to the screen burn. It made watching regular TV very annoying. That tv is now in my bedroom where I don't watch that often. My new LCD is awesome and does not have the screen burn issue at all.
With the recent advances in LCD, I would say that there is really no competition anymore. Go with LCD and save yourself soe future headache.
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