1. Better advertising and promotion in the local newspapers with a flyer or a week long ad, or even radio or TV if it was affordable. I know that there are "event happenings" in some of the local rags and think that the show and attendance would benefit by more advertising. As a first timer this year,I really did not see much in the way of advertising and,to be honest,if I was not a member....I don't think that I would have known about it. A tie in with the WSOP might be a unique idea. Who knows?
2. As Stan suggested....changing the season once in a blue moon would be nice also, especially since winters get very cold in parts of the country and it would be nice to get a winter or spring date in Nevada instead of the usual gruesomely hot summer(although I admit that I do like that heat). April or October might OCCASIONALLY be nice treat.