LBJ ended up winning the election by smearing his opponent.

Looks like Palin/McCain are headed down the smear campaign road.

This reminds me of a story I learned in campaign management school.

…as in this ‘ancient and honourable’ story of how Lyndon Johnson first got elected to Congress in 1948 when his opponent was a wealthy and politically favoured pig farmer: ‘Lyndon was running about 10 points behind, with only nine days to go… He was sunk in despair. He was desperate… he called his equally depressed campaign manager and instructed him to call a press conference at two or two-thirty ( just after lunch on a slow news day) and accuse his high-riding opponent (the pig farmer) of having routine carnal knowledge of his barnyard sows, despite the pleas of his wife and children… His campaign manager was shocked. ‘We can’t say that, Lyndon,’ he said. ‘It’s not true.’ ‘Of course it’s not,’ Johnson barked at him, ‘but let’s make the guy deny it.’