It is not unusual for me to provide several thousand pages of copyrighted written and photographic material over the course of a year to a number of outlets that pay for the privilege of receiving and publishing it. It's how I make my living, and it's how my customers attract their customers to their businesses. If what I produce is free at every level to anyone who wants to use it, not only will I lose my source of income, the work I do will no longer be done by anyone. That is really what you're looking at. Pay people for their work or it will not happen, and then we all lose.
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