I just opened a store about 2 months ago. It is a mixed bag of good and bad! Fees to list are lower, good till cancelled works out to be good if you have multiples of the same item, end fees are higher, lots of additional information available for store sellers. BUT listings from stores not searchable quite the same way. Seems to be best if you have a store and live auctions at the same time. Auction listings then carry a "visit our store" which works well. I have sold quite a few items from the store w/o having active auction listings! It is probably best if you have a large number of items up for sale at any one time. I have been rolling my unsolds into the store each month, adjusting prices DOWN or UP and selling multiples! MHO!