Speaking in the broadest terms (there will always be exceptions), only really rare chips ever approach the guide prices. Last year, some very nice undrilled 5th Edition Flamingos were auctioned off. These surpassed the guide prices. That is about what it takes. Very desirable, very rare, and nice condition. That nice arodie $5 Four Queens 1st issue that was discovered and auctioned recently also.....I don't remember exactly where it ended up, but I remember that it was at or above the guide value. When a chip does that these days, I notice it. It is the exception.
If a "lower-end" chip is, at this moment, truly rare, it is a crap shoot as to where it will end up. Nice details help a lot (good mold, inlay, desirable casino etc) but I have seem many, many nice middle of the road chips end up well below guide numbers. I liked your choice of 40%, because that is in line with what I believe, again speaking in very broad terms.
A club member has been charting many, many eBay sales for a few years. I don't want to speak on that, because I don't know how he feels about publicizing it, and I do not know the extent of his work, but I feel this data reflects value far better than anything else I have seen to date. I do it on a smaller scale, recording the sale prices of chips topping my want list. I use the pricing guides as another reference at my disposal. I think they absolutely should have values in them. How those values get determined is a task for others. The current values are not worthless, but I think they, as a whole, would be more accurate if you did indeed knock 40% off ALL of them across the board. Please don't misunderstand me, I do not mean to imply that every single chip value in the guide is off by 40%. 40% of each value in the guide would probably be a better reflection of current values as a whole then what is in the guide today.
Just my 2 cents, and I, of course, will be first in line to buy the nextedition of both guides!
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