...apply the dictionary definition of "revel"... "to make merry; to take much pleasure in merrymaking"...

That could apply to any casino or local tavern or cathouse anywhere in the world. For $2B I would think that something more appropriate with the Atlantic Ocean or seashore theme would have made more sense. Maybe Revel should have conducted a "name that casino" contest. How does "Sand Castle" sound? Or "Boardwalk Towers"? This building will not only be Atlantic City's tallest skycraper ... but one of the tallest buildings in the entire state!