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() (A) Make it easy to join & renew. Every month there is a post on this Board asking "how do I join" or "how do I renew" - anticipate that question and have a multitude of convenient ways to renew and pay. [By the way, this group is very good at sending applications to anyone who indicates any interest on the Board - using the recruiter approach keeps it competitive, and competition is good]
(B) Incentives help get some people over the hump to join.
(C) In addition to promoting what a club does, promote what it does for its members. "How does this affect me?" What do they get? Magazine? Exclusives? Free ads? Trading network? Input with casinos' chip-making decisions? Discounts?
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