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If you owned a major chain of hotels and were putting your name on a casino, would you want it associated with the word "Queens" 
I can imagine the headlines, "Holiday Inns welcomes all Queens." Not in 1973!!!!!
With $1,000's invested in chips they wanted to use them. I bet there is a record in the NGCB records where they recieved a waiver to use the chips. I had 5 years of minutes from NGCB records copied, those years were not among them. Maybe some of the naysayers wants to go to Carson City and look. I think you will find the records as interesting as Larry and I did. We spent hours there. Lots of vital info there.
Other collateral would have been produced with the Holiday Queen name.
I would hope the authors of our books will correct the River Queen listing as they have other bum listings. The name River Queen may have been considered as a name for the property before the name Holiday Queen was considered.
The fact remains, the license was issued to The Holiday Casino. By the time I went to work there in 1980 it was being called "Holiday Center Strip"
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