"They may license it, but it certainly seems like they have something to do with all of the "HARD ROCK" names everywhere!"

As I said in the earlier post...they have nothing to do with the Hard Rock here in Las Vegas! They do not license the name to them or anything else.

Andy - Las Vegas

"Peter Morton, co-founder of the Hard Rock brand, sold his interests to Rank Group in 1996 for $410 million. He had retained ownership of the Hard Rock Hotel and Casino in Las Vegas, but sold that to Morgans Hotel Group Co. for $770 million in cash in May."

http://www.azcentral.com/arizonarepublic/business/articles/1208biz-hardrock1208.html