http://www.reviewjournal.com/lvrj_home/2006/Sep-11-Mon-2006/news/9560733.html

Big changes are coming from Harrah's, a name that may soon be all but disappearing.

Spies close to the weekend meetings of Harrah's brand managers and governmental relations brass at the Flamingo say it's highly likely that:

• Harrah's corporate name will switch to Caesars, because of the international strength of Caesars' brand.

• Bally's will be rebranded as Horseshoe.

• There's a good chance a center Strip pedestrian retail, restaurant and entertainment environment will be created from the corner of Flamingo Road to the south end of The Venetian.

On Harrah's entertainment side, don't be surprised to see headliner deals announced soon, with Prince and Chris Tucker.

SKIP