Coming to Laughlin NV. http://www.inbusinesslasvegas.com/2006/06/09/gaming.html

From the article:

Over the Memorial Day weekend, the former Caesars Tahoe changed its name to the Montbleau Resort as part of a significant overhaul of the entire property. Down in Laughlin, the former Flamingo Hilton, purchased from Harrah's Entertainment by Carl Icahn's company, American Casino & Entertainment Properties, will soon be reborn as the remodeled Aquarius Casino Resort.

Ah. Well, it goes on:

Branding involves more than just slapping a nice logo on the side of the building.

It starts with an idea of who your customers are and what they want, casino marketer Jim Gentleman said.

Given the rep for Laughlin, I guess those of us who were there for "the dawning of the age of Aquarius" find ourselves at dawning of the age of Geezerdom. Sigh.

So with the remodel, bikers won't be the only ones in town swinging hammers.

Some of the upgrades...go above and beyond the competition and will establish the Aquarius as the poshest place in town.

Poshest place in Laughlin? River Run Chips with Vespas on 'em? Paris Hilton's grandma hangs there?