June 1, 2006

35 Years of LUV
June is Southwest Airlines' birthday month and marks our 35th Anniversary of bringing America the Freedom to Fly. Thank you for making this incredible milestone possible!

As you travel, be on the lookout for anniversary celebrations in our traditional Southwest fashion, including special events and decorations in the airports during LUV Week, our actual birthday week of June 12 - June 19, 2006. You might even catch a Flight Attendant in one of our earlier uniform pieces - maybe even in our famous hotpants!

As a special thank you to all our loyal Rapid Rewards Members, you will receive double credit on any Southwest Airlines-operated flight you take during LUV week. No need to do anything special, we will automatically add it to your account after your flight so long as you travel between June 12 and June 19, 2006