I have never paid attention to the retail cost of these chips. I am working on the ebay group site and guessed them to be about 99 cents.
Not my auction .

http://cgi.ebay.com/THE-RAT-PACK-SANDS-CASINO-CHIP-SINATRA-ELVIS-PRESLEY_W0QQitemZ6252503172QQcategoryZ63750QQrdZ1QQcmdZViewItem