I've been wondering WHAT was going on in this scene in this lobby card. Did the tall guy in the black hat spin and lose to an "indecent proposal"? In fact while Rock looks all a'twitter, the whole crowd appears kinda stunned. Wonder what happens now that Hudson has won the bet? Perhaps everyone has to go outside and do a town version of "YMCA"? They all want to be the Cowboy, I suppose.

I looked the movie up and guess what...Rock Hudson is supposed to be John westley Hardin!!! Plot summary from imdb:

Released from jail, John Wesley Hardin leaves an account of his life with the local newspaper. It tells of his overly religious father, his resulting life of cards and guns, and his love for his step-sister replaced on her death during a gun fight with that for dance-hall girl Rosie.

They were doing some rightous Hollywood dope in 1953 I guess. A user(?) review:

A entertaining film with no problems or pomp. Nimble. It has got efficacious supporting actors.

Efficacious? I've never even seen that word before! I'll bet there weren't any of those kind of supporting actors in a John Wayne movie.