The Riviera is almost at the north end of the strip. Only the Sahara and Stratosphere are further north. South of the Riv are Stardust, Frontier, Wynn, Circus Circus, Venetian, etc.

It's a pretty good location although your mega resorts; Bellagio, Caesars, Harrahs, ,etc., etc, are a long way south of there! Mandalay Bay, Luxor, NYNY, MGM, Aladdin/Planet Hollywood, Tropicana, etc., are still further south!

It's a great convention!