There are many who are not getting the best out of ebay searches. I only sell Las Vegas area items so this works for me and trust me it comes up in most searches .

Here is an example for a single chip title " Las Vegas casino chips $1 Stardust Poker chip"

Here is an example if you have more than one chip

"Las Vegas casino chip 10/$1 poker chips "

These titles insure my items come up in most searches such as if people type in :

Poker chips
Poker chip
casino chip
casino chips
Las vegas casino chip

Every word in your title is important.

Poker chip is a big search catagory and so is Las Vegas if you have vegas chips .

Good luck . Let me know how you did next time. There are many I see that don't get the full benifit of searches to include lots of members. Maybe this will help them too.