Hard Rock collectibles in general are sought after by collectors all over the world. It's a cross-over thing ... not necessarily because they are chips ... but because they are HARD ROCK.

Lots of people began collecting the Hard Rock Limited Edition pins. Then when they found out that there were commemorative chips being issued, they became Hard Rock chip collectors as well. So multiply the Hard Rock chip collectors by the Hard Rock whatever collectors and you will understand why there is such a demand.

Same thing with Playboy collectors. Playboy chips are just one facet of a Playboy collector's interest.

(Right Playboy Mike??)