Thee is an ebay auction for: "6 POKER CHIP CHIPS ADVERTISING CIGARS STACHELBERG"

I don't happen to collect theses type chips but I thought about $5 per chip would be more than fair.

This auction has an opening bid of $600.99. Am I missing something??

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=986&item=6124622163&rd=1