look for "older cardboard" indeed!!! hmmph!

That's the phone number in the 1951 & 1952 phone books.

Don't know about 1953-1954, but in 1955 the number was DU4-5612.

I noticed something in the 1950 phone book....could be interesting, or it could be a typo...the listing is:

Western Club The 23 Fremont......5612

Maybe it was originally going to be the Western and was changed to Westerner? Probably just a typo, but...??

BTW, the matchbook is a BEAUTY! (but you knew that )