Here's an article from the Reno Gazette Journal about Reno's neon and a group called Neonn, Neon Enthusiasts of Northern Nevada. http://www.rgj.com/news/stories/html/2004/08/31/79356.php

Yesco in Reno seems a bit more apathetic than Las Vegas. Interesting story and some good links included. The last time I was in Reno, they were taking down the Ponderosa Hotel sign but I was already outbound on 395 and a bit apathetic that day myself so's I missed it.

Here's the Primadonna in the background. Did you know that "The Riding Lesson" was made into a neon sign at the Town House? Would be sweet to find that!