Since when does the "price" somebody puts on an item have any determination of the item's value? There are tons of items listed on E-bay that get "no-bid" because they are priced above their perceived value by consumers. It appears to me that the seller is trying to make a case that the "set" of three chips has a higher value than the individual chips. I personally don't subscribe to that logic. I don't consider this anything more than a marketing ploy to sell three chips at one time.