The chips at this site (no relation to me) seem to be the chips from the movies. (Crazy prices, though.) I remeber the $10 one in the opening credits, for example. His site:
http://www.bondcollectibles.de/catalog/section5LTK.htm

The old Paulson store-sold ones are just poker chip replicas that are vaguely related to the movie (see my auction description: http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&rd=1&item=6110745016 ). Everyone viewing this board knows that, it seems. So I didn't bother repeating it here. The scallop $25 one is worth $10, I think, to those who collect fantasy poker chips. The other James Bond chips may be worth $1 or $2 each, but the scallop one has been very rare, at least up to now.

Robt.