For all the people that paid over $300 for the new Caesars Palace $1 chip, can you please explain why?

At $279, there were no bidders:

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=63750&item=3290025687

I say $100 is more than fair for a chip with at least a box known and maybe many more to come.

Anyone disagree??