Good - they were creating their own market as evidenced by this quote from the Chipco web site:

"Collector Revenue
With the ability to display custom designed graphics on the entire chip surface, casinos began to see a more beautiful chip grace their tables. Today, casinos around the world are using CHIPCO chips not only as transaction pieces, but also as a source for generating additional revenue through chip collecting."

LE chips = "My Dog Farted" with an issue of 10,000 really a collectable.

May as well buy Franklin Mint "collectables."

JMO