Although you can buy an 18k Presidential Rolex (with diamond face & bezel) for around $18k give or take. Owning the chip has a unique prestige value. There's lots of Rolex's, but none (so far) as nice as that chip.

I know a few people who would pay $30k, I personally would have shopped it around. That's the key to bringing top dollar, if they don't know it's for sale, they won't bid.

Heck, reserve could be set much higher than we think.

My final guess: $27,200.00 (sell or not)

Sam