A picture..........of a box.........of cereal!

No joke, there was this cereal that my mom used to buy for me when I was living at home 35 years ago.

Kellog's " Concentrate " Wow! great cereal. No longer available. Small 5 X 8 box cost about $3.00. That was a lot of money in 1970.

Anyway I could convince no one of the existance of this cereal, so I did a search on ebay,

No joke, the first search I did turned up an auction for a picture of a box of Concentrate cereal.

I was so stunned, I bought it. It was mounted on cardboard. It was the box cover, cut out and mounted on cardboard.

The question begs........WHY?????