I posted some TOPJOCKS chips on ebay the other day, and after I did, I wondered how anyone would ever find them through a search.

Somehow people do see them as it has bids, but I know I never would have found them because I usually search the words CASINO CHIP or Derby Chip. Since I used the word CHIPS that eliminates a hit on the word CHIP.

If you just search the category chips, there are over 8000 entrys and I think 40% must be chip case sets.
What method and words do you use to search for chips and not miss that unexpected item you were not really searching for but would have an interest in?